EasyCookAsia Web Redesign
#UIUX #web
Duration: 2 Months
My Role: Product Designer
Responsibility: End to end UX/UI design
Company: EasyCookAsia, Berlin
EasyCookAsia provides you with authentic Asian cooking boxes with different topics and stories. They enable you to try the best dishes in Asia and learn interesting stories. My role is to redesign the website and improve the shopping experience with a more user-friendly interface.
Project Goal
Problem & Solution
1. Hierarchy is not clear enough.→ Rearrange the elements and focus on the white space between the contents.
2. Not consistent→ Build a guideline of colors, fonts, icons, etc.
3. Not intuitive→ Enhance the user experience and revise the flow of the shopping process.
Feature 1. Engaging and friendly design
Feature 2: Interactive map
Feature 3: Consistency
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"She proved being a good designer is not only having a design skill but an attitude to understand the company vision and show it in the design." - EasyCookAsia
